The miniature manufacturer and board game publisher Wizids has announced a cooperation with Wizards of the Coast. Later this year, new product lines are to be brought onto the market, which revolve around the Magic: The Gathering and Dungeons & Dragons franchises. Specifically, it is about accessories and lifestyle products. This primarily means toys, but also game accessories such as “Playmats”. In addition, there will be clothes based on the use of licenses.
In 2021, Wizkids plans to make the first new products for Magic: The Gathering and Dungeons & Dragons available. “We ourselves are players and fans of these two popular games and we are delighted us to develop products that improve the gaming experience for lovers of these long-popular franchises ”, says Wizkids boss Justin Ziran. It is not yet known which products will come onto the market, but Wizkids has given a rough overview of the categories.
Magic and D&D: from action figures to clothes
Through the cooperation with Wizards of the Coast, Wizkids wants to appeal to die-hard fans of Magic: The Gathering and Dungeons & Dragons. The manufacturer of pre-painted miniatures and board games wants to expand its portfolio with “extensive product lines” for the two brands. The new products should go on sale this year, and that, Wizkids has already announced, worldwide.
Fans and followers of the two popular game franchises can then fall back on game accessories on the one hand, but also on lifestyle products to show their solidarity with their brands. According to Wizkids, the new product categories include action figures, replicas and clothing as well as practical game accessories such as cards, playmats, bags and suitcases. When it comes to aligning the accessories, it sounds like you're trying to take a similar path as Gamegenic is already doing with its line of accessories that are specially designed for different titles.
According to Wizkids, the newly added categories include:
- D&D miniatures in a cast frame: Premium quality, unpainted, made of high impact polystyrene (HIPS), not pre-assembled, unprinted
- D&D action figures
- D&D color palette
- D&D and Magic: The Gathering replicas of artifacts & props
- D&D accessories: playmats, cards, bags & tote bags
These new product categories complement the previously announced papercraft and 2D miniatures product lines.
“We're excited to add D&D and Magic to our strategic partnership with WizKids,” said Ann Earp, Director of Licensing at Wizards of the Coast. “We offer a greater variety of products in the most important categories”. The declared goal: Fans should have even more fun while playing and get access to new collectibles and lifestyle products with which they can show their passion with their friends and family, says Earp.
Last updated on 3.08.2022/XNUMX/XNUMX / Affiliate Links / Images from the Amazon Product Advertising API. * = Affiliate links. Images from Amazon PA API