Decentralized virtual gaming world The Sandbox announces it has partnered with ITV Studios to bring Gordon Ramsay's award-winning reality show Hell's Kitchen to the Metaverse. As part of the partnership, Hell's Kitchen restaurant experiences developed with the help of Ramsay will be presented on ITV's LAND in The Sandbox. Additionally, Hell's Kitchen assets, including limited edition Gordon Ramsay avatars, will be available to players and developers.
The Sandbox, a leading decentralized virtual game world and a subsidiary of Animoca Brands, announced today that it has partnered with ITV Studios to bring Gordon Ramsay's award-winning reality show Hell's Kitchen to The Sandbox metaverse. Hell's Kitchen has been broadcast in 24 countries worldwide. In the US, the show's 21st season, starring multi-Michelin star chef Gordon Ramsay, will air on FOX beginning September 29.
Le Chef in the Metaverse
As part of the partnership, Hell's Kitchen restaurant experiences developed with the help of Ramsay will be presented on ITV's LAND in The Sandbox. Additionally, Hell's Kitchen assets, including limited edition Gordon Ramsay avatars, will be available to players and developers.
Hell's Kitchen is a five-time Emmy-nominated reality show that features aspiring chefs vying for a chance to run one of Ramsay's restaurants. The Hell's Kitchen restaurant, featured in a teaser video released today, will be the first dining setting to appear in The Sandbox.
“We are shaping the Metaverse into an augmented real world through creative technological possibilities. And who better than Gordon Ramsay and Hell's Kitchen to bring our first culinary and social restaurant experience to The Sandbox,” said Sebastien Borget, COO and co-founder of The Sandbox. "In this immersive environment, fans and the show's community can bring their avatars into the world of Gordon Ramsay and take their creativity to new heights."
"There is nothing more exciting for me than breaking new ground, whether it's creating a signature dish, a new restaurant concept, a new show or now a virtual experience," said Gordon Ramsay. “I am intrigued by The Sandbox and what it has to offer in the Metaverse. I couldn't think of a better platform to convey the combined energy of my Hell's Kitchen restaurant and brand.”
“We're just beginning to explore the potential of entertainment brands in the Metaverse, so we're excited to bring Hell's Kitchen to The Sandbox. Both are pioneers in their respective fields, so they're a great fit," said Neil Bowler, Controller of Games at ITV. "We think fans of the series around the world will enjoy exploring the content of the virtual Hell's Kitchen in the The Sandbox Metaverse."
Part virtual lot, part amusement park, The Sandbox embraces the idea of the metaverse as a continuous, shared digital space where worlds and heroes collide and magic is created. Hell's Kitchen joins over 300 existing partnerships, including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO , CryptoKitties and Paris Hilton, all following The Sandbox team's vision of giving players the ability to create their own worlds with their own original and well-known characters.
“SAND” is on the crypto platform Binance, among others (there is one here Bonus of 5 percent for account creators) and is available there for market activities. The current price of The Sandbox can also be viewed there at any time.
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