Only recently it was a cooperation between Schmidt Spiele and McDonalds that brought toys into the “Happy Meal” bags. Now the fast food giant is working together with Schleich and complaining to children about the little dinosaurs, sheep or horses that are contained in the surprise bags in addition to french fries, apple slices and mineral water. The highlight: The plastic animals are packaged plastic-free.
The current gifts in the “Happy Meal” from McDonald's Germany are exclusive animal figures from the toy manufacturer Schleich. The fast food giant recently announced this. In the meantime, the first surprise bags have already been distributed, because the campaign has been running since December 3rd.
As McDonald's also announced, the “Happy Meal” cooperation will now run until January 20th. The recently expired Promotion with the Berlin publishing house Schmidt Spiele, who had made various children's games available for well-known licenses for the surprise bags.
Sustainability offensive: toys packaged plastic-free
With the start of the promotion, the fast food company also announced that the toys in the “Happy Meal” are now increasingly being packaged in paper instead of plastic. This not only applies to the Schleich animals that are currently in the bags in the children's menu, but also to future toy contents.
McDonald's Germany says it is continuously working on reducing plastic packaging. A motto supports the campaign: With the message “Packaged plastic-free - full of fun”, the company is taking another step towards sustainability.
The current Schleich promotion is the starting signal for this sustainability offensive. Until January 20th, children at McDonald's will receive an exclusive Schleich figure as part of their “Happy Meal” order. There is a choice of various dinosaurs and farm animals such as donkeys, calves and foals. Instead of plastic as before, the Schleich figures are packed in paper boxes and they even have a playful use: The packaging is designed as an enclosure or meadow and can thus be integrated into the game.
“The switch to paper packaging in the Happy Meal is part of the numerous measures in the area of packaging reduction that the company has implemented in the last two years,” explains McDonald's Germany. "In 2019, the plastic balloon holders were replaced by a paper version and a paper bag for the '4 Chicken McNuggets' was introduced."
In 2020, the switch to almost plastic-free dessert packaging and the introduction of paper straws and wooden spoons will also take place. Also in the coming year, McDonald's says it wants to work continuously on optimizing its packaging.
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Last updated on 5.08.2022/XNUMX/XNUMX / Affiliate Links / Images from the Amazon Product Advertising API. * = Affiliate links. Images from Amazon PA API