The blue hedgehog Sonic is celebrating its return to the living room and playroom at home, but in a way that you may not immediately think of. In cooperation with the toy manufacturer Tomy, Sega brings the “Hedgehog” onto the market as a plush toy. More precisely: Club Mocchi-Mocchi-Plushies.


The toy manufacturer Tomy International has signed a cooperation agreement with Sega of America to bring the popular characters from the Sonic universe onto the market through the Club Mocchi-Mocchi line. The collectible plush toys come out at the right time, after all, the blue hedgehog is celebrating a milestone birthday this year.

Sonic the Hedgehog: Speed ​​since 1991

Sonic the Hedgehog hit the gaming scene on June 23, 1991 with the release of Sonic the Hedgehog on the classic Sega Mega Drive and quickly became known for its superfast speed, signature style, and readiness for any form of adventure. Since his debut, Sonic the Hedgehog has become a prominent figure in pop culture, serving fans around the world with an extensive line of iconic video games, entertaining TV series and, more recently, with the critically acclaimed blockbuster Sonic the Hedgehog under her spell. With the continuation of the film and the new animated Netflix Originals series Sonic Prime slated for 2022, the blue whirlwind is truly unstoppable.

Sonic has taken many forms over the past three decades and will now be available in a new, unique plush variant. Developed under the Tomy brand Club Mocchi-Mocchi, Sonic comes on the market - and - like the other offshoots of this line - “super soft”, “super squeezable” and “super cuddly” - this is how the plush versions of the characters from Sonic the According to the manufacturer, feel like the Hedgehog universe.

At the age of 25, the super-fast hedgehog was still young:

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“Sonic is a classic video game character who has grown into a popular lifestyle brand. We're excited to bring these fantastic characters to fans and collectors around the world through our unique Club Mocchi brand, ”said Morgan Weyl, Tomy's Director of Global Brands. "The distinctive look and feel of our Club Mocchi-Mocchi items will even turn Sonic's spikes into the cuddliest spikes ever!"

At Sega, too, they look forward to working with them. “Not only does Tomy have a long-standing reputation in the industry for high quality plush toys, but he is also very popular with Sonic collectors. We are thrilled to be working with them again to develop this unique line for Sonic the Hedgehog, ”said Michael Cisneros, Manager of Licensing for SEGA of America. "Fans have grown to love Sonic in so many different media - and these super-soft Club Mocchi-Mocchi plushies will be the ones to hug and cherish for years."

Source: Sega / Tomy


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SEGA Mega Drive Mini SEGA Mega Drive Mini* 160,99 EUR

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Last updated on 26.09.2022/XNUMX/XNUMX / Affiliate Links / Images from the Amazon Product Advertising API. * = Affiliate links. Images from Amazon PA API