The time has come: the toy retailer Smyths Toys Superstores is celebrating the introduction of the Smyths Toys brand in the DA-CH region.


Lots of promotions on the opening day

With this, the Smyths Toys Superstores will finally replace the former Toys'r Us branches, which have already been provided with the new logos of the Irish family company for a long time.

Together with the partners LEGO, Mattel, Ravensburger, Hasbro, Rubies, Playmobil, Spin Master and SuperRTL, every Smyths Toys Superstore becomes a playground with various play stations and a large competition.

“True to the motto 'Make the world your playground!' are on Saturday, March 30.03.2019th, XNUMX, at the Smyths Toys welcome party, action and excitement at the play stations from LEGO, Barbie, Beyblade, Dragons, Ravensburger, Rubies and NERF, among others. "

Marie-Charlotte von Heyking, Team Lead PR, at Smyths Toys in the DACH region.

At the LEGO City play station, for example, children can test the latest fire brigade vehicles and their functions and try out with the police parachute pilot how to make a perfect landing with them. Each participating child will then receive a small LEGO racing boat as a gift - while stocks last, of course.

“Toy fans of all ages can try out their favorite toys and trendy novelties at various play stations and play with them to their hearts' content. If you want to secure the chance of great prizes and even shopping vouchers worth 500 euros each, simply take part in the big welcome party competition. "

Marie-Charlotte von Heyking, Team Lead PR, at Smyths Toys in the DACH region.

Nerf shooters, on the other hand, get their money's worth on the Nerf shooting wall. Here you can test your accuracy with the latest blasters from Nerf. The Beyblade Station is wild and fast. Exciting Beyblade battles are sure not to be missed. Of course, Beyblade experts know how to handle the Beyblade Burst SlingShock products and nothing stands in the way of an exciting battle at this station.

Who would have thought that it's Barbie by now seit 60 Jahren are? At the Smyths Toys welcome event, visitors can therefore take a souvenir photo of themselves in the original Barbie box. If you want to try out the latest trend toys around the cult doll, you will also have the opportunity to do so on March 30th.

Germany-wide: Smyths Toys Superstores will open on March 30, 2019. Image: Smyths Toys
Germany-wide: Smyths Toys Superstores will open on March 30, 2019. Image: Smyths Toys

At the Ravensburger Station, on the other hand, it gets magical, funky and beautifully interwoven. In the witch's cauldron competition, the participants prove how skilfully they are with the magic wand and let the ingredients for the right recipe hop into the magic potion cauldron. Great pictures can be created with twine at this station with the new “String It” set from Ravensburger.

Among the many offers, which are primarily tailored to children, there are also reasons for adults to visit the opening ceremony of the Smyths Toys Superstores: Marie-Charlotte von Heyking lures with monetary incentives.

“In addition to the many attractive gaming stations, there is of course also a rich welcome discount of six euros on a minimum purchase value of 25 euros. This is valid from March 30th to April 6th in all Smyths Toys Superstores. "

Marie-Charlotte von Heyking, Team Lead PR, at Smyths Toys in the DACH region.

For those who prefer to dress up, the Rubies Station is the right place to go. At this station, children transform themselves into their favorite heroes and slip into different costume roles. If you feel like it, you can have yourself photographed in disguise so that you can take a nice memory home with you.

The Dragons Station will also be particularly popular, because the third part of the Drachenreiter saga, which is currently in the cinemas, magically attracts small and large dragon fans. Those who are particularly familiar with the stories from Berk can certainly answer the tricky questions on site. Those who prefer to play with the latest Dragons-themed toys from Playmobil and Spin Master can of course also do so.


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