Magic the Gathering and Monopoly have been Hasbro's driving force behind 2020 sales. In its gaming division, the company achieved growth of around 15 percent - a new record.
Hasbro turned over 1,7 billion US dollars with games last year. The toy giant is also benefiting, at least in this division, from the corona pandemic and the aroused desire for games among adults and children. Hasbro could with it, as well Ravensburger, Kosmos or Asmodeeto expand its presence in the field of board games. According to the company, two brands in particular stand out: the trading card game Magic the Gathering and the board game Monopoly - and both classics.
Classic games drive sales
A similar effect is also evident at Hasbro in times of the Corona crisis: people are playing more, and players are primarily turning to long-established brands. Among other things Ravensburger had achieved high sales with his classics and so had the publisher Kosmos drives its business figures primarily with proven brands. This shows, among other things, that casual and family gamers in particular have found access to board games in the past year.
Hasbro's Annual report confirms the gaming section, which includes Magic: The Gathering, Monopoly and other popular games, as financially successful. For the final quarter of 2020 and for the full year, the company reported revenues of $ 561,2 million and $ 1,76 billion. Those numbers represent a 27 percent increase over the fourth quarter last year, in which Hasbro generated $ 442,1 million.
Hasbro's success confirms the general surge in board game sales throughout 2020, with Euromonitor International reporting a value of $ 2020 billion in XNUMX for the global games and puzzles market. Hasbro was named in the report as the largest company in the market. Nevertheless, the pandemic did not leave Hasbro without a trace: Problems in production and shipping led to delays and project disruptions. So the success of Magic: The Gathering was probably more than welcome to offset less profitable segments. Releases of new core sets such as Ikoria and Zendikar Rising are likely to have proved popular, accompanied by sets such as Jumpstart and Commander Legends, which primarily strengthened the product line.
But: Also other titles from Hasbro, such as Dungeons & Dragons, had a strong year in economically unstable times. What applies to the gaming segment, however, does not apply company-wide: In fact, Hasbro's overall result fell by eight percent last year. Hasbro previously announced that 2019 was the biggest year for Dungeons & Dragons in the RPG brand's long 50-year history. Hasbro cited continued interest in tabletop role-playing games, also achieved through streams on YouTube and Twitch. The interest shown by fans translated into record sales of its fifth edition starter kit.
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