In the fall, Disney celebrates its 11th anniversary. However, the past one was also all about the “House of the mouse”: As the sales data from GfK Entertainment's merchandise panel show, Disney was the most successful licensor of entertainment merchandise in this country in 2022. And with Star Wars the top brand came from the same company.
Products from "Star Wars" were particularly well received, which launched four series within a very short time with "The Book of Boba Fett", "Obi-Wan Kenobi", "Andor" and "Stories of the Jedi" - and his The Mandalorian will begin its third season in March. "Frozen" and "Mickey Mouse" have also been very popular in the past twelve months.
Star Wars was particularly well received
In contrast to Disney's 190 active sales franchises, "only" eight different licensed products were identified for LEGO. Nevertheless, the traditional Danish company ranks second in the ranking of the top licensors for 2022. This is thanks to series such as "LEGO Ninjago", "LEGO City" and "LEGO Friends". Next in the licensor ranking are Warner Bros., Mattel, and The Pokémon Company with 93, XNUMX, and XNUMX franchises, respectively.
As the market report by GfK Entertainment also shows, "Star Wars" was not only the most popular Disney licensed product last year, but also the most successful overall of the more than 1.400 franchises examined. This is followed by "Pokémon" and "PAW Patrol", while "Harry Potter" and "Barbie" close the top 5.
The evaluation is based on the sales data from the merchandise panel for the period from January to December 2022. Licensed products from the entertainment areas games, film/series, music and books in the sales channels stationary trade and e-commerce were taken into account.
| Preview | Product | Rating | Price | |
|---|---|---|---|---|
|
LEGO 75350 Star Wars Clone Commander Cody Helmet Set for... * |
69,99 EUR |
* = affiliate link. If you purchase via one of the links, we receive a portion of the purchase price as a commission. There are no additional costs for you, but you can support our portal by doing so. Last updated on September 20.01.2025, XNUMX / Affiliate links / Images from the Amazon Product Advertising API. Images from Amazon PA API.
