The Toniebox has meanwhile sold a million times. This is what the Tonies brand announced. In addition, the manufacturer of the innovative play boxes is celebrating its third birthday and is giving away a very special Toniebox on the social media channels, which was specially designed for the occasion - and is unique. The design picks up on some of the most popular Tonie heroes who celebrate “their” birthday with birthday cakes and balloons. 

The soft cube with the digital core, on which children place the “Tonies” - audio characters like the robber Hotzenplotz or Disney's Lion King - to start the radio play, is intuitive to use and suitable for three-year-olds. The Toniebox was brought onto the market in 2016 by Patric Faßbender and Marcus Stahl and serves as a replacement for the CD player or cassette recorder in children's rooms.

Fans can win an anniversary box

In September 2019 the “Tonies” will celebrate a double anniversary: ​​the third birthday and the new milestone for one million Tonieboxes sold. The Düsseldorfers now want to celebrate both with their fans: That is why the company has produced a Toniebox in a very special design.

We would like to thank our fans with this special raffle and give something back to the community that is so faithful to us. When we started the idea in 2013, we would never have dared to dream that within three years of being launched on the market, over a million Tonieboxes have found their way into the children's room.
Marcus Stahl and Patric Faßbender, managing partners of Boxine GmbH

Then the Tonies Benjamin Blümchen, Maya the Bee and Jim Knopf celebrate a colorful party with balloons, garlands and birthday cake together with other audio characters. The white box with a colorful print is not available in stores; instead, the unique item will be raffled on the “Tonies” social media channels during the campaign period from September 26th to October 8th.

Every fan can win: To take part in the raffle, a comment under one of the raffle entries on Facebook or Instagram is sufficient. At the end of the day, the lot decides who is allowed to call the unique piece their own.

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The innovative audio system has been sold over a million times and is available in Germany, Austria, Switzerland and the UK and Ireland. More information at

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