The Nintendo Switch OLED sold around 314.000 units in the United States in October, according to NPD Group. The Japanese console manufacturer has made a successful start. However, the stable sales figures for the Nintendo Switch overall are much more impressive.
Almost 93 million times worldwide Nintendo Switch now sold in total. The Japanese console manufacturer was able to achieve this result in less than five years. With the start of sales of the improved Nintendo Switch OLED model, the brand will be strengthened again - and therefore probably much more durable.
Nintendo Switch: Year-on-year stable figures
With 314.000 units sold in the United States alone, the Nintendo Switch OLED has got off to a solid start. The good sales are once again strengthening the "Nintendo Switch" phenomenon - it can be assumed that the hybrid console will often find its way from the retail shelves into the living room in the coming months.
This is made clear, among other things, by the figures from the year-on-year comparison. According to the NPD Group, only three percent fewer Nintendo Switches were sold in October 2021 than last year. The sales figures are proving to be stable. In numbers, that's 711.000 console units sold. The boss of Nintendo of America, Doug Bowser, pointed this out recently in one Interview with the Washington Post out.
At the same time, Bowser looks positively towards the Christmas season, which traditionally ensures particularly strong console sales. And something else is surprising: the US American boss confirmed that many of the Nintendo Switch units that were sold during the month were bought by those who already own the console and another for themselves or their families bought. There are no exact figures, but the statement alone is surprising. Nintendo Switch fans seem to be building a strong bond with the console brand.
It also started in Great Britain and Japan Nintendo Switch OLED strong. Nintendo recently made it clear again that the Nintendo Switch is only halfway through the console's life cycle. However, the good sales figures, combined with the noticeable global shortage of semiconductor chips, also have a downside. As Nintendo President Shuntaro Furukawa stated, they will probably not be able to meet demand this holiday season. This pleases fans who get hold of a console, but also so-called scalpers who want to profit from hardware shortages.
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