The developer of Pokémon Go and manufacturer of augmented reality (AR) technology, Niantic, has announced a cooperation with Sony: It is about the combination of Niantic's AR technology and Sony's audio products to create AR experiences for users "even more immersive". close.

The first part of this initiative is the collaboration on Niantic's popular game Ingress Prime. The goal of the collaboration is to create an even more intense AR and sound experience for the game. More details will follow throughout the year.

Spatial sound while gaming

"We are very excited to be collaborating on AR and sound with Niantic, a company that values ​​the role of sound in the AR gaming experience," said Hiroshi Nakamura, Head of Mobile Product Business Division, Home Entertainment & Sound Products Business Group , Sony Corporation.

"By combining Sony's spatial sound technology with Niantic's game content, we want to create immersive experiences through the headphones that blur the lines between game and reality."

"Sony is a global brand with a wide range of audio products and excellent sound technology," said Setsuto Murai, vice president of Niantic, Inc. "By combining Sony's audio technology with Niantic's AR technology, we believe we can create a new Able to provide levels of AR experience that go far beyond just seeing. We look forward to creating an even more immersive AR experience in the real world.”

Niantic develops applications that combine new technologies with gaming adventures and encourage exploration, discovery and social interaction. Originally formed within Google, Niantic, Inc. became a standalone start-up in 2015 with investments from Google, The Pokémon Company and Nintendo.

Niantic's augmented reality games Pokémon GO and Ingress Prime are available on the App Store and Google Play. They are built on Niantic's augmented reality platform for real-world gaming. Harry Potter: Wizards Unite is the third game from Niantic, Inc. and is currently being developed in partnership with Warner Bros. Games.


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