As announced by 2K Games and the National Football League (NFL), the companies are reviving their collaboration for the first time since 2004. The result of the partnership: From 2021 onwards, non-simulation football video games are to be published, several at the same time. 

Electronic Arts faces competition: From 2021, 2K Games will again publish football video games with the official NFL license. The National Football League (NFL) and 2K today announced a multi-year partnership. While EA Sports is the exclusive publisher for simulation football games - the company also announced that it will leave its partnership with the NFL intact - 2K will specialize in the opposite and develop non-simulation games.

More NFL video games are coming - but more accessible ones

Of course, 2K Games will not be launching a new Madden-like football video game, which is currently reserved for EA Sports. With the high level of quality of the Madden series, it would be difficult to actually compete with Electronic Arts anyway, because EA does not weaken when it comes to these franchise games. Instead, 2K Games says it wants to focus on titles with easily accessible gaming fun that focus, among other things, on “social experiences”. The games are non-simulation football games.

Despite the new partnership between 2K and the NFL: EA Sports remains true to the simulation series. Image rights: EA

Despite the new partnership between 2K and the NFL: EA Sports remains true to the simulation series. Image rights: EA

The titles, developers and release dates of the games will be announced at a later date. However, 2K confirmed that the projects are in the early development phase and should appear from the calendar year 2021, i.e. in the course of the financial year 2022 of parent company Take Two.

An international developer and publisher of interactive entertainment based in Novato, California, 2K previously released an NFL-licensed video game series under its proprietary label, 1999K Sports, from 2004-2. Six main games and a spin-off came onto the market, the ratings were mostly positive at the time.

The NFL is one of the most successful sports brands in the world and is known for bringing incredible entertainment experiences to their fans. We're excited to be working with the NFL again to create multiple video games designed for easily accessible gaming fun and social experiences. Bringing 2K's experience in creating award-winning sports games together with the NFL's reputation as a world-class entertainment and sports organization is an exciting project.
David Ismailer, President of 2K
Other games published by 2K are the NBA video game simulation series NBA 2K as well as WWE 2K and The Golf Club 2019 Featuring PGA TOUR, but also action games such as Borderlands, BioShock, Mafia, Sid Meier's Civilization and XCOM.
 “Growing the NFL's presence in the gaming world is the league's focus to reach the next generation of our fanbase. Re-launching our partnership with 2K is an obvious step in that direction,” said Joe Ruggiero, NFL vice president of consumer products. 2K Games is a global leader in sports video games with a track record of "premium, award-winning titles." More details about the partnership will be released soon, Ruggiero said.
Today's announcement of its partnership with the NFL was preceded by several other growth announcements from the publisher and its development studios. "It's an exciting time for 2K and our fans," emphasizes Ismailer.
Not least because the new cooperation is intended to expand the range of sports on offer. The other sports series would also continue to be supported in the future. "All with the goal of bringing more amazing gaming and entertainment experiences to our fans for years to come," said 2K President David Ismailer.

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