The Spielwarenmesse is the world's leading trade fair for product variety, new products and innovations. The company's own international trend committee has identified three trends for the coming year: "Discover!", "Brands for Fans" and "MetaToys". Trade visitors can find out more about them from February 1 to 5, 2023 at the Nuremberg Exhibition Center.

In the newly designed, around 400 square meter ToyTrends world of experience in Hall 3A, the right products are ready to be discovered and tried out. The trend lectures in the neighboring Toy Business Forum complete the offer.

From discoveries to brands

The three trends give the retail trade orientation for sales-boosting product ranges. With “Discover!” the name says it all. After all, everything here revolves around opening up new worlds and themes. Other countries, cultures and languages, the wonders of nature or unknown galaxies - once the spirit of discovery has been awakened, it is important to find the answers to the why, wherefore, why and how. The products of the trend arouse curiosity about the unknown and encourage intensive exploration and understanding of new worlds.

The second trend is based on well-known licenses and retro products: "Brands for fans". The Rubik's Cube or "Menschärgere dich nicht" are considered classic games. Comic figures or well-known characters from films and television series are as popular today as they are today. The fascination often persists beyond one's own childhood and is passed on to the next generation. New and recurring license themes reflect the trend and, just like retro toys, are able to trigger fan hype among young and old.

Innovative play approaches and technologies are the focus of the "MetaToys" trend. The digital world is still advancing and, in addition to progressive possibilities for everyday life, also offers modern design freedom for the toy industry. It takes up the topic, among other things, with offers that take place on the Web3 or use technologies such as augmented reality. It also includes products that clearly explain the emerging metaverse and related terms.

In the ToyTrends world of experience at the toy fair, there is a separate area for each trend in Hall 3A. These include information and matching products that ensure a live experience and invite you to try them out. In the Toy Business Forum next door, experts present daily in their lectures - in addition to the current industry topics and future challenges of the trade - also the trends. They are offered in German and English and streamed digitally on the Spielwarenmesse business platform.

Under all information on the trends can be called up.

Preview Product Rating Price
OUCH! 880963 Flying Kiwis OUCH! 880963 Flying Kiwis * 12,25 EUR

Last updated on 9.02.2023/XNUMX/XNUMX / Affiliate Links / Images from the Amazon Product Advertising API. * = Affiliate links. Images from Amazon PA API