With Barbie dolls, Mattel now wants to inspire the spirit of discovery in children. This should work through a worldwide license agreement with National Geograpic. Mattel recently announced an agreement between the Barbie brand and National Geographic to develop a line of products and content related to discovery, science, environmental protection and research. The new Barbie dolls should appear from summer 2019.
Ingenious: The astrophysicist Barbie
The Barbie and National Geographic product line consists of career dolls and play sets that focus on professions in which women are underrepresented, such as environmentalist, astrophysicist, polar and marine biologist, wildlife photographer and entomologist. All dolls and play sets contain matching accessories selected by an advisory panel of women National Geographic explorers and the US edition of National Geographic magazine's editor-in-chief Susan Goldberg.
“Barbie enables girls to slip into new roles by telling stories and shows them that they can be anything. Through our partnership with National Geographic, girls can now imagine being an astrophysicist, polar and marine biologist, and more. Barbie and National Geographic have formed a strong partnership, and our creative work together enables children to explore the world and learn about different professions from the comfort of their own room. "
Lisa McKnight, Senior Vice President and General Manager of Barbie
In order to encourage learning and discovery, as part of a special campaign Barbie dolls* be available from August.
“Helping people understand the world has always been a key concern of National Geographic. We are excited to be able to reach children in a new way through our partnership with Barbie and to inspire the next generation of explorers, scientists and photographers in a playful way. "
Susan Goldberg, Editor-in-Chief of National Geographic Magazine
The product line will be available in stores from summer 2019. The price of the dolls and associated play sets is then between 19,99 euros and 39,99 euros as recommended retail prices.
In addition, related content will be published on the Barbie's YouTube channel to be published.
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