A big deal is in the offing for the role-playing game Dungeons and Dragons: Hasbro has announced that it will buy the toolset platform D&D Beyond from Fandom. The deal is valued at around $150 million and is expected to go through in the second or third quarter of this year. Fandom is the world's largest fan platform with a user base of around ten million.  

Hasbro, parent company of Wizards of the Coast, wants to spend exactly 146,3 million US dollars to buy the toolset D&D Beyond from fandom. Dungeons and Dragons is still one of the world's most popular tabletop role-playing games. Hasbro wants to drive growth in the role-playing sector with the acquisition of the "Digital Tabletop Ecosystems". Specifically, they want to accelerate growth in the games market itself and direct-to-consumer relationships.

D&D Beyond launched in 2017

D&D Beyond is the official Dungeons and Dragons fifth edition digital toolset - and the companion is resonating with fans. Fandom had only taken over the asset from “Curse LLC” about four years ago – the amount that went into it is unknown. Hasbro is looking to strengthen itself in the "growing digital tabletop category" while adding veteran talent from fandom to the Wizards of the Coast team, the toy giant said in a statement announcing the proposed acquisition.

"Hasbro's gaming portfolio is one of the largest and most profitable in the industry, and we continue to make strategic investments to grow our brands, including in the digital space," said Chris Cocks, Hasbro's chief executive officer. Fandom sees it similarly: The planned acquisition is the "perfect next step for the talented D&D Beyond team," according to Perkins Miller, CEO of Fandom. "We can't wait to see what this team will do next as an integral part of the D&D franchise, and I look forward to investing in more brands and products to serve fandom's more than 300 million fans."

Cynthia Williams, President of Wizards of the Coast and Digital Gaming, thinks D&D Beyond is an outstanding digital platform. Together with the fandom team, they now want to make the best possible Dungeons & Dragons experience possible.

For Hasbro and Wizards of the Coast, the planned acquisition is an enormous strengthening of the brands. For Dungeons and Dragons and Magic the Gathering, enormous opportunities are also seen in the PC gaming market and in the mobile sector. Hasbro estimates the market volume at three billion players worldwide and with a turnover of 129 billion US dollars for the year 2021.

With the release of Magic: The Gathering Arena on PC in 2019 and mobile in 2021, Wizards has built a tabletop and digital gaming ecosystem to strengthen the player base and drive revenue across all channels. Quite surprisingly for the actually analogue tabletop classic: "With more than 80 percent of Dungeons & Dragons fans already playing the game virtually in 2021, supported by online digital platforms such as D&D Beyond, this acquisition accelerates the possibility "to open up new markets, gather valuable consumer insights, and give players the best Dungeons & Dragons experience across all platforms."

Although both Hasbro and Fandom have already approved the acquisition, the deal is expected to go through in the second or third quarter of the year for regulatory reasons. Hasbro announces this. The toy giant will pay the millions in cash. For the sales result in 2022 and the share results of the group, effects are not expected until 2023 at the earliest.


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Last updated on 3.08.2022/XNUMX/XNUMX / Affiliate Links / Images from the Amazon Product Advertising API. * = Affiliate links. Images from Amazon PA API