Mattel announced a virtual Masters of the Universe experience: HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox, a global online shared experiences platform that connects millions of people in its Metaverse every day.
The recently released game invites Roblox players and MOTU fans alike into the world of Eternia, where they can compete in PvP battles as their favorite Masters of the Universe characters, inspired by the Netflix animated series He-Man and the Masters of the Universe.
For consoles, PC and mobile
HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! was developed by GameFam and is a free role-playing game available through Roblox for Xbox One, PC and mobile for gamers of all ages. Players can join the fray as one of many Masters of the Universe, battling their friends and other players in unique locations across Eternia. They'll also have the opportunity to collect and upgrade additional Masters and their various loadouts, and explore Castle Grayskull to uncover its many mysteries.
"Masters of the Universe is a global icon about becoming the best version of yourself," said PJ Lewis, VP Global Head of Action Figures, Mattel. "We're excited to create a new way for fans on Roblox to connect with our new Netflix series through this interactive experience where everyone can explore Eternia through the eyes of their favorite characters.
HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! is the second Mattel brand to join the Roblox world, alongside HOT WHEELS OPEN WORLD. With this live experience, fans can also look forward to exciting new content for HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! be happy.
Last summer, Mattel and Netflix partnered to bring Eternia back to screens in two series. Masters of the Universe: Revelation is a sequel to the classic 1980s story. Kevin Smith served as showrunner for the series, which features an all-star cast including Mark Hamill, Lena Headey, Chris Wood and Sarah Michelle Gellar. He-Man and the Masters of the Universe is a stunning CG animated series that reimagines the exciting heroic adventures of the Guardians of Grayskull for a new generation of fans.
The Masters of the Universe by Mattel was first introduced to the world in 1982 through a line of action figures. In 1983, the animated series He-Man and the Masters of the Universe premiered and became one of the first children's programs to be broadcast on television.
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