The recently announced partnership between CMON and Gamegenic is supported by a small marketing measure: With the launch of the Kickstarter campaign for Massive Darkness 2: Hellscape, backers can receive an exclusive card - provided they use the accessories offered by Gamegenic parallel to the crowdfunding.
On August 4th, the successor to Massive Darkness will start swarm financing. As soon as the campaigns start, licensed accessories for Massive Darkness 2: Hellscape will be available via Kickstarter due to the new partnership between CMON and Gamegenic.
Gamegenic donated an exclusive card
To give players a little motivation, Gamegenic supports the purchase of accessories with an exclusive card for Massive Darkness 2: Hellscape. The "Ingenious shield" grants players some defensive power - even when wielding a two-handed weapon.
A goodie, a gift from the marketing department, a small incentive - the card doesn't want to be much more than that. The playful effects are small, there was similar equipment in the predecessor. The feedback from the players is surprisingly calm: Many welcome the move, others are indifferent - only a few criticize that a "Kickstarter exclusive" for a game is tied to the purchase of accessories. So if you want the card, you have to go to Gamegenic.
Ideally, the partnership and the "joint" Kickstarter campaign could result in a win-win situation for CMON and Gamegenic: Whoever supports Massive Darkness 2: Hellscape and does not want to do without accessories specially designed for the game, accesses Gamegenic. That's not unlikely. Players who buy high-priced board games in particular or support them via Kickstarter will only rarely refrain from protecting the expensive goods from greasy fingers. The bonus card now offers a small but additional incentive to think about purchasing equipment directly during the Kickstarter campaign.
The model could catch on. It can be assumed that the partnership between CMON and Gamegenic will not remain the only one for the Asmodee subsidiary.