Open Metaverse The Sandbox announces that it has partnered with TIME to jointly build TIME Square, TIME's first-ever project in the Metaverse. TIME Square will emerge on the TIME site in The Sandbox as a place of encounter, art and commerce inspired by the visual spirit and energy of New York City's iconic neighborhood.
The Sandbox, a decentralized virtual game world, and a subsidiary of Animoca Brands, and TIMEPieces, TIME's NFT community initiative, today announced a partnership to develop "TIME Square," TIME's first-ever goal in the Metaverse. TIME Square will emerge on the TIME campus in the sandbox as a place of encounter, art and commerce, inspired by the visual spirit and energy of New York City's iconic neighborhood.
Art and Commerce in the Metaverse
TIME President Keith A. Grossman unveiled the partnership during The Sandbox event at NFT.NYC while launching an open call for an architect to design TIME Square and reinvent the world-renowned cultural center for the Metaverse . TIMEPieces is reaching out to its vibrant community and Metaverse enthusiasts around the world to find a visionary architect to recreate and redesign the destination as a voxel creation.
"Our goal is to create a destination that represents the heart of the metaverse," said Keith A. Grossman, TIME President. “Since the launch of TIMEPieces in September 2021, we have focused on developing a community on Web3 that has benefited from TIME's incredible 100-year heritage and accessibility. We look forward to tapping into this community now to find the architect to design TIME Square in the Metaverse. We aim to create an immersive experience with the sandbox that creates a natural bridge between TIMEPieces' virtual community, historical reporting and global relationships of TIME, TIME Studios' unique intellectual property, TIME for Kids and our real-world events."
TIME Square will be an inclusive environment that enables unique experiences for TIMEPieces owners. The destination serves the TIMEPieces community by providing virtual access to discussions, events, demonstrations of TIME Studios projects, and educational experiences.
"The Sandbox is often thought of as a 'virtual Manhattan,' a vibrant space alive with culture, entertainment and brands where everyone can discover, learn, work, meet new people, play, dance and find amazing new opportunities," said Sebastien Borget, COO and co-founder of The Sandbox. "By partnering with TIME, we're adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for a virtual architect is taking place in TIME Square."
Part amusement park, part virtual lot, The Sandbox embodies the idea of the metaverse as a continuous, shared digital space where different worlds and heroes collide to create a magical experience. Tony Hawk joins over 300 existing partnerships including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, The Smurfs, The Care Bears, Atari, ZEPETO and CryptoKitties . They all follow The Sandbox team's vision to improve and expand the Metaverse.
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