Open metaverse The Sandbox announces a partnership with Playboy. Together, the two companies want to create an immersive and social gaming experience around the Playboy brand. Playboy's "MetaMansion" experience in The Sandbox will include games, social play, programmed events, and ongoing releases of digital collectibles.
The Sandbox, one of the leading decentralized virtual gaming worlds and a subsidiary of Animoca Brands, today announced its collaboration with Playboy, the world-renowned, iconic lifestyle brand owned by leading amusement, leisure and lifestyle company, PLBY Group, Inc. Want Together the two companies create an immersive and social gaming experience around the Playboy brand. Playboy's "MetaMansion" experience in The Sandbox will include games, social play, programmed events, and ongoing releases of digital collectibles. These will leverage Playboy's extensive content library, draw on their network of talent and influencers, and bring the brand's fashion styles and must-have live experiences to the Metaverse.
Mansion in the Metaverse
The Sandbox and Playboy partnership builds on Playboy's innovative work on Web3. They entered the Web3 in Spring 2021 with their first NFT drop, Liquid Summer, a collection of digital artworks created by reinterpreting works from Playboy's 10 million-piece archive. The Liquid Summer collection, created in collaboration with artist Slimesunday, sold out in less than three minutes. In October 2021, Playboy released its first avatar-based NFT collectible project, the Playboy Rabbitars. The Sandbox LAND Rabbitar and Grund owners get access to special experiences in the Playboy world in The Sandbox.
"We're excited to be working with The Sandbox and their world-class design and development team to create a bespoke Playboy game and social experience in the Metaverse," said Rachel Webber, Playboy's Chief Brand & Strategy Officer. "We can't wait to welcome our global Playboy fan base, especially our rabbitar community and the owners of The Sandbox LAND, to this new immersive Playboy world."
For nearly 70 years, Playboy has been creating groundbreaking experiences across entertainment, games, arts and celebrity. The Sandbox provides a dynamic platform for a new wave of innovation.
"Playboy represents lifestyle and entertainment content that will last for generations and has already made its way onto Web3 with great success," comments Sebastien Borget, COO and co-founder of The Sandbox. "We're excited to bring their rich archive of content to the Metaverse and allow fans to become virtual neighbors of this iconic brand at an upcoming LAND sale in Q2022 XNUMX."
Part amusement park, part virtual lot, The Sandbox embodies the idea of the metaverse as a continuous, shared digital space where different worlds and heroes collide to create a magical experience. The blockchain gaming platform allows gamers to create digital assets for unique gaming experiences. In addition to community-created games and assets, The Sandbox has partnered with over 300 top companies and brands to bring them to the Metaverse.
More information about Playboy's MetaMansion experience in The Sandbox will be revealed in the coming months.
“SAND” is on the crypto platform Binance, among others (there is one here Bonus of 5 percent) and is available there for market activities. The current price of The Sandbox can also be viewed there at any time.
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