The presentation of the “Toy Awards” marks the highlight of the official opening ceremony for the 70th International Toy Fair. With this award, which is one of the most important awards in the industry, Spielwarenmesse eG honors particularly innovative product ideas in four age group-specific categories and in the startup segment.


Five winners from 838 entries

A jury of 16 experts selected the five winners from 838 submissions. All winners scored points in the areas of fun, originality, safety, potential for success in retail, workmanship and quality as well as the comprehensibility of the product concept.

Category Baby & Infant (0 to 3 years)
Magic Touch Piano Musical Toy, Hape International and Kids II:
The toy piano made of high quality wood does not need any keys. The warmth of your fingers from gentle touch is enough to elicit music from the toy.

Category PreSchool (3 to 6 years)
bworld theme sets, BRUDER toys:
The realistically designed play worlds represent hospitals or car repair shops, for example, and bring preschool children closer to different professions.

Category SchoolKids (6 to 10 years)
Magical Mermaid World, PLAYMOBIL:
The underwater world is characterized by enchanting details such as an electrically opening shell, exotic water plants, imaginative carriages for the characters and a pearl track made of plants.

Category teenagers & adults (from 10 years)
kNOW !, Ravensburger Spieleverlag:
Thanks to the integration of the Google Assistant voice assistant, the quiz game always provides up-to-date questions and the correct answers to check.

Category startup
Mabot, Shenzhen Bell Creative Science and Education:
Once the robot has been assembled, it can be browsed via the app
Control rooms and later even acquire initial programming skills.

All winners of the Toy Awards also reflect the range that trade visitors will find in all product groups at the Toy Fair.


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