According to a USA Today report, Amazon wants the publishing giant Electronic Arts buy. It is said that more information will follow later in the day.
A real race for acquisitions in the games market has developed. One of the biggest currently is the deal between Activision Blizzard and Microsoft. The Swedish company Embracer Group is also getting involved. Now Amazon is probably also getting involved: according to a rumor, Amazon wants the industry giant Electronic Arts buy.
Amazon EA deal: Official information should follow
According to a media report by USA Today wants to acquire Amazon Electronic Arts. The tech giant is said to have already submitted an offer for the full takeover of EA. Nothing has been officially confirmed so far, but that too is set to change shortly if the report is to be believed. Accordingly, it is to be officially announced today what the deal is about.
The details remain unclear at the moment: information on the amount of the suspected offer from Amazon is not known.
Ultimately, the purchase wouldn't be surprising: Electronic Arts has recently become the subject of several discussions about possible takeovers. Analysts have predicted that the publisher behind games series such as FIFA, Madden NFL and Battlefield could be the next big target for acquisitions by technology giants. Earlier this year it was claimed that EA had been pushing for a merger or acquisition behind the scenes, with several companies being discussed, including Amazon and Disney.
Meanwhile, there is a twist: USA Today refrains from its own article. The reason given is that the source "GLHF", a company from Sweden and partner of the site from the e-sports sector, violated editorial standards and used an unchecked source. Industry insider Jason Schreiber also assumes, based on his previous information, that there is nothing to the rumor. The case now shows one thing above all: a rumor is a rumor – nothing more.
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