Gender neutral dolls: Mattel dares to venture out

Toys symbolize inclusion

According to Mattel, during the development process of the new doll line, he worked with a team of external experts, doctors, parents - especially numerous children.

Toys were and always are a reflection of society. In our day and age, inclusion is one of the most important challenges for a stronger coexistence and is becoming more and more important. We felt it was time to design a line of dolls without any gender role requirements that reflects and promotes this positive social trend.
Kim Culmone, senior vice president of Mattel Fashion Doll Design

The doll line should be just as individual as the children who play with it, Culmone continues. The puppet line should enable all children to express themselves freely. Mattel is even thinking a step further and hopes that with Creatable World, adults will also see that children can benefit from playing with customizable dolls. Namely, by being able to discover the world for themselves without any rules or according to certain role specifications.

[atkp_product id = '8138' template = 'secondwide' containercss = 'atkp-center'] [/ atkp_product]

With the new “Creatable World” doll line, six different sets appear in stores, which are available in different skin tones. Each set includes a doll, two hairstyles, and endless styling options. A doll set costs 39 euros and can be bought from online retailers such as Amazon or myToys, but also in brick-and-mortar stores, such as the Smyth Toys Superstores (here is a report on Opening of the Smyth Toys Superstores) can be purchased immediately.