Enough with "The Heart of Gaming" - this year's main theme of Gamescom is "Games: The Heart of Poculture". The organizers have published current information about Gamescom 2022, including the trends: It's about the next generation of mobile gaming and "Healthy through games".
It is said that those declared dead live longer. This could apply to Gamescom 2022: There were refusals from large publishers, but it was not to be seriously assumed that the Cologne trade fair for video games and entertainment was hiding. In the meantime, the number of registered companies has risen to over 550, according to the trade fair organizers.
"Games: The heart of pop culture" has been proclaimed as the main theme, which sounds bulky and somehow fits the new logo, which no longer represents color and diversity, but with its black and white doesn't want to fit the games sector at all , in which publishers recently focused on Pride and bright colors. And this year's trends sound anything but attractive: "Next generation of mobile gaming" and "Healthy through games" are the thematic focus. And then there are nor the prices. Anything that is fun is written in lowercase anyway at Gamescom (proper spelling: gamescom) - from the trade fair itself to events and arena to entertainment - and there are no hyphens anyway.
Despite all the criticism: Gamescom 2022 from August 23 to 28 in Cologne and online will probably still be a lavish party. Last but not least, the fans themselves, who have had to do without for a long time, should take care of it.
Gamescom 2022: fun in the event arena
After more than 500 exhibitors for Gamescom 2022 were announced at the beginning of July, including some top international companies like KRAFTON, Level Infinite (Tencent) and HoYoverse, who will be there for the first time with a stand in the entertainment area, further information will now follow : More exhibitors have been added since last week, the total number rising to over 550. The proportion of foreign companies is over 70 percent, 27 national pavilions have now been registered.
More and more companies outside the games industry also want to use Gamescom to present new collaborations with gaming brands and get in touch with the unique community. Exhibitors and sponsors include LEGO, McDonald's Germany, MINI and Porsche & Puma. In the Gamescom event arena, AMD, Funcom and ESL Gaming/Qualcomm provide entertainment on different days with their own varied programs. Numerous creator agencies and hundreds of talents have already registered for Gamescom.
Oliver Frese, Managing Director and COO of Koelnmesse: “gamescom and the gaming community are extremely diverse. Whether exhibitors, entertainment program or creators represented at the event - in August there is something for everyone. Especially with regard to the creators, I am pleased to see that our constantly expanding offer is so well received by them. gamescom has grown with them since the first year and we as organizers are doing everything we can to ensure that this success story continues for a long time to come.”
Felix Falk, Managing Director of game – Association of the German Games Industry: “Celebrating games together has always been the great strength of Gamescom. Because games live from the enthusiasm of the community and this is becoming clearer at Gamescom this year than anywhere else. The final sprint in recent weeks also makes us look forward to the end of August, because after the many planning uncertainties for partners this In the last few weeks, a lot has been created that the community can already look forward to.”
Philip Green, Australian Ambassador to Germany: “It is fantastic that Australia is working with Gamescom as a partner country in 2022. With around 37 participating studios, we look forward to welcoming the largest delegation of Australian game development studios here in Germany, who will be presenting their innovative work. The Australian Government is actively supporting the digital games sector to remain creative, innovative, thriving and reach its full potential to employ over 2030 talented people by 10.000.”
Four days of entertainment
One of the highlights of gamescom 2022 is the gamescom event arena. So that it is right in the heart of gamescom, it will be opened in Hall 6. For four days, fans can go in and out without an additional ticket and experience the various events as they please. Among other things, the following are planned:
- Thursday: an event produced by Funcom for their new game "Metal: Hellsinger" which brings together the worlds of gaming and music in a unique way
- Friday: various creator activations by and with AMD
- Saturday & Sunday: Snapdragon Pro Series mobile esports tournaments hosted by ESL Gaming and Qualcomm
The big opening show Gamescom: Opening Night Live, for which tickets go on sale at the beginning of August, will start again in the event arena on Tuesday evening.
Creators and gamescom have been together since the beginning and have grown together ever since. This year, gamescom's range of creators will once again be greatly expanded.
For the first time there will be a dedicated creator co-working space. This should give the creators the best possible support in their work at Gamescom. In the area that is only accessible to creators and their teams, there are, among other things: 100 workstations, high-speed Internet, streaming booths, quiet and meeting areas, a range of snacks and drinks, cloakroom, lockers and much more. The confirmed participation of hundreds of creators and their agencies from many countries around the world shows that this offer is well received.
With the main theme "Games: The heart of pop culture", this year's Gamescom is focusing on the particularly high cultural relevance of computer and video games. Because games are not only the most successful entertainment medium of our time, they are now also the heart of pop culture, which others are increasingly orienting themselves towards. In the past there was a film to go with the book, now there is a book to go with the game, fashion to go with the game and even dance to go with the game. In short: If you inspire the games community today, you will inspire the whole world tomorrow.
The "next generation of mobile gaming" trend picks up on the current developments in smartphones as a gaming platform. Because the devices are so good today that significantly more complex games are possible. More and more well-known game series are also getting their own mobile versions and thus reach millions of gamers. And with the help of cloud gaming, your favorite games for PC and console can be played seamlessly on your smartphone while you're on the go. More power and more demanding games for mobile devices are also driving the mobile esports trend.
What sounds boring could turn out to be a hit. The “Healthy through games” trend picks up on the fact that computer and video games are being used more and more frequently for mental health. With "Wholesome Games", a genre of its own has become very popular, in which the focus is on games that help to relax and slow down everyday life thanks to their relaxed design. In addition, computer and video games are increasingly being used in therapies, for example to help pain patients, alleviate the effects of dementia or to support children with ADHD.
Gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. In 2022, Gamescom will take place from Tuesday, August 23 to Sunday, August 28 in Cologne and online. The official partner country of Gamescom 2022 is Australia. Gamescom is organized jointly by Koelnmesse and Game – the association of the German games industry.
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