The games companies are very interested in experiencing the unique festival feeling again together with their local community in Cologne. Around 250 companies have already secured their presence for Gamescom 2022 at the end of August. This is announced by the organizers of the fair.
The great interest is also reflected in the space occupied: Despite the shorter lead time, around 80 percent of the space bookings have already been made compared to the same point in time in the record year 2019. Overall, all halls and thus the entire Koelnmesse site will again be used for Gamescom 2022. More news about the registration status will follow in the coming weeks.
Gamescom 2022: Area with a focus on indies
Felix Falk, Managing Director of game - Association of the German Games Industry: "In view of the two pandemic years without Gamescom on site, we are very pleased that so many partners are already participating at this point in time. This year there are numerous additional challenges for the exhibitors, but together we have the clear goal of making Gamescom the global lighthouse for games again this year. The great interest shows how important it was to hold Gamescom digitally during the pandemic and thus expand it internationally. After two years full of online presentations, the games companies will finally be in direct contact with their community again, which creates unique experiences and cannot be replaced by anything else - transported digitally all over the world.”
Oliver Frese, Managing Director and COO of Koelnmesse: "The entire Gamescom team has been working hard for months to make Gamescom 2022 an unforgettable experience for all participants. That's why we're extremely happy about the strong signal from the industry. It once again confirms the importance of Gamescom for the worldwide games community. I am already looking forward to celebrating the start of Gamescom 23 and the many premieres of Gamescom with the entire community on August 2022: Opening Night Live in our Gamescom event arena in Cologne and online in the stream.”
Merch area and event area in high demand
There is also strong demand for gamescom merch area and the gamescom event arena. Over 50 companies have already registered for the gamescom merch area.
The gamescom event arena will be held for the first time in the new and ultra-modern Hall 1. Almost all event slots are already fully booked. gamescom will open in the event arena with gamescom: Opening Night Live - the big opening show, which will finally be celebrated together with the local community and broadcast to millions of fans at home in over 180 countries. Many other highlights will follow in the days that follow, including esports tournaments from ESL Gaming.
Gamescom is also bringing back its themed areas in 2022! Whether family&friends, cosplay, retro or indie area: they will all be in the Cologne exhibition halls again this year. The indie area will be bigger and more diverse than ever before thanks to the many partners. And anyone interested in a career in the games industry will find all the information they need on the Gamescom Campus. There will also be a wide range of outdoor activities with additional attractions.
The strong international interest in the Gamescom is also reflected in the large number of country pavilions that have already been confirmed. The corresponding stands will show the diversity of the global games industry and at the same time present the offerings of the presenting countries in a bundled manner.
The following countries, among others, have currently booked stands: The Gamescom partner country 2022 Australia and Belgium, Brazil, France, Great Britain, Indonesia, Japan, Colombia, Netherlands, Poland, Romania, Switzerland, Spain, South Korea, Czech Republic, USA.
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