InnoGames, Germany's leading developer and publisher of mobile and online games, recently announced sales figures for 2018. In line with the development of the past twelve years, the Hamburg-based company was again able to increase sales to a new record high.
Game developer is growing by double digits
The main growth drivers were mobile apps, which recorded a 37 percent increase in sales. As in previous years, InnoGames also increased the EBITDA margin and thus again demonstrated efficiency and sustainability in the competitive online games market.
“Our vision is to create games that offer gamers around the world years of fun. 2018 was another outstanding year for InnoGames. Once again, the key to our success lay in our great games and the teams behind them. We are particularly proud of our strong growth in the mobile market and I would like to take this opportunity to thank all players and everyone who has contributed to this success. With our data-driven approach, outstanding live operations and ongoing content updates, we've grown both daily active users and total game time across our entire portfolio to an impressive 756 million hours in 2018.”Henrik Klindworth, CEO
As in previous years, the USA, Germany and France were among the markets with the highest sales. The strong growth in the mobile market is mainly due to the success of the mobile versions of Forge of Empires, Elvenar and InnoGames' latest mobile title Warlords of Aternum.
“Another milestone this year was the 15th anniversary of The Tribes, which is a real achievement in the fast paced world of online gaming. We launched the game before we founded the company InnoGames and we are very happy about the great loyalty of our players. In 2019 we have new mobile games in the pipeline and are continuing to work on optimizing our live games in order to continue to drive the growth of InnoGames on a sustainable basis.”Henrik Klindworth, CEO
Of all markets, the share of mobile sales in the USA was the highest at almost 50 percent.
InnoGames is a German developer and publisher of mobile and online games. The Hamburg-based company is best known for Forge of Empires, Elvenar and The Tribes. Warlords of Aternum is InnoGames' first mobile-only title. Started as a hobby, InnoGames now employs more than 400 people from over 30 nations.
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