Games industry: InnoGames increases mobile sales

InnoGames, Germany's leading developer and publisher of mobile and online games, recently announced sales figures for 2018. In line with the development of the past twelve years, the Hamburg-based company was again able to increase sales to a new record high.

Game developer is growing by double digits

The main growth drivers were mobile apps, which recorded a 37 percent increase in sales. As in previous years, InnoGames also increased the EBITDA margin and thus again demonstrated efficiency and sustainability in the competitive online games market.

“Our vision is to develop games that give gamers all over the world years of fun. 2018 was another outstanding year for InnoGames. The key to our success was once again in our great games and the teams behind them. We are particularly proud of our strong growth in the mobile market and I would like to take this opportunity to thank all the players and everyone who contributed to this success. With our data-driven approach, our excellent live operations and continuous content updates, we have been able to increase both the number of daily active users and the total playing time across our entire portfolio to an impressive 756 million hours in 2018. "

Henrik Klindworth, CEO

As in previous years, the USA, Germany and France were among the markets with the highest sales. The strong growth in the mobile market is mainly due to the success of the mobile versions of Forge of Empires, Elvenar and InnoGames' latest mobile title Warlords of Aternum.

“Another milestone this year was The Tribes' 15th birthday, which is a real achievement in the fast-paced online gaming environment. We launched the game before we founded the InnoGames company and we are very happy about the great loyalty of our players. In 2019 we have new mobile games in preparation and will continue to work on optimizing our live games in order to continue to drive the growth of InnoGames sustainably. "

Henrik Klindworth, CEO

Of all markets, the share of mobile sales in the USA was the highest at almost 50 percent.

InnoGames is a German developer and publisher of mobile and online games. The Hamburg-based company is best known for Forge of Empires, Elvenar and Die Stämme. Warlords of Aternum is InnoGames' first title available purely as a mobile game. Started as a hobby, InnoGames now employs more than 400 people from over 30 nations.

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