As reported by Schmidt Spiele, the publisher is entering into a cooperation with the fast-food giant McDonalds as a promotional partner. "Colorful fun with your favorite heroes" is the motto under which Schmidt Spiele and McDonalds base their cooperation. There are also toys to match, including the heroic Benjamin Blümchen or the super witch Bibi Blocksberg.
Such advertising campaigns are not new: In the "Happy Meal" there are regularly toys from well-known manufacturers, mostly knitted around the start of films or series or trendy toy brands. In autumn, the Berlin publisher Schmidt Spiele can now try to get parents and children excited about new games and some classics. Instead of disposable plastic, there are now small parlor games in the former “junior bag”.
Family and children's games with juice and apple wedges
When little Freddy begs for his “Happy Meal” at McDonalds from September 24, mum won’t hesitate and give the boy a choice: fries and nuggets are available, but in return the little one has to take part in a family gathering Don't worry, don't attend or play with Papa Ligretto. Toys, including board games, are included with the McDonald's "Happy Meal" children's menu until November 4th.
In addition to the classics Mensch ärgere dich nicht and Ligretto, Verlag Schmidt Spiele promotes other titles, such as the fast-paced search game Monsterjäger or the magnetic confusion game Die Geistertreppe by Drei Magier. In order for the advertising partners to attract sufficient attention, the campaign will be accompanied by TV spots, among other things.
The surprises also include the two children's games "Hide and seek in the zoo" with the talking elephant Benjamin Blümchen, as well as the title "The bewitched Hextrank" with the young witch Bibi from Neustadt. Both games could definitely be described as the driving forces behind the action.
According to Schmidt Spiele, the promotional campaign will take place nationwide in over 1.400 McDonald's restaurants. The chances are good that in the period from September 24th to November 4th one or the other newcomer will be infected by the hobby "board games".
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