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News and tests about board games, games and entertainment > Article > Geek stuff > One million: Toniebox sets sales brand - and celebrates its birthday
Geek stuffNews

One million: Toniebox sets sales brand - and celebrates its birthday

Andre Volkman
Last updated: September 27, 2019 17:22 p.m
Andre Volkman
3 MinRead
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The Toniebox has already been sold a million times. Photo: Boxine GmbH
The Toniebox has already been sold a million times. Photo: Boxine GmbH
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The Toniebox has meanwhile been sold a million times. This was announced by the Tonies brand. In addition, the manufacturer of the innovative game boxes is celebrating its third birthday and is giving away a very special Toniebox on the social media channels, which was specially designed for this occasion - and is unique. The design picks up on some of the most popular Tonie heroes, who celebrate "their" birthday with a birthday cake and balloons. 


The soft cube with the digital core, on which children put the “Tonies” – audio figures such as the robber Hotzenplotz or Disney’s Lion King – to start the radio play, is intuitive to use and is already suitable for three-year-olds. The Toniebox was launched in 2016 by Patric Faßbender and Marcus Stahl and is used in children's rooms as a replacement for the CD player or cassette recorder.

Fans can win an anniversary box

In September 2019, the "Tonies" are celebrating a double anniversary: ​​their third birthday and the new milestone for one million Tonieboxes sold. The people of Düsseldorf now want to celebrate both with their fans: That's why the company has produced a Toniebox in a very special design.

We would like to thank our fans with this special raffle and give something back to the community that is so faithful to us. When we started the idea in 2013, we would never have dared to dream that within three years of being launched on the market, over a million Tonieboxes have found their way into the children's room.
Marcus Stahl and Patric Faßbender, managing partners of Boxine GmbH

The Tonies Benjamin Blümchen, Maya the Bee and Jim Button, together with other audio figures, celebrate a colorful party with balloons, garlands and a birthday cake. The white box with a colorful print is not available in stores. Instead, the unique item will be raffled off on the Tonies social media channels during the campaign period from September 26th to October 8th.

Every fan can win: To take part in the raffle, a comment under one of the raffle entries on Facebook or Instagram is sufficient. At the end of the day, the lot decides who is allowed to call the unique piece their own.

[atkp_product id = '8170 ′ template =' secondwide '] [/ atkp_product]

The innovative audio system has been sold over a million times and is available in Germany, Austria, Switzerland and the UK and Ireland. More information at www.tonies.de. 


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André Volkmann is a journalist who specializes in local news, games and entertainment.
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