The editors of Gamestar, Gamepro or Mein-MMO could not count on many clicks through their E3 reporting this year, the games fair was canceled due to the global corona pandemic. Instead, the Webedia portals presented daily game highlights in June as part of the joint “Find Your Next Game” format. The online event was well received by fans, as figures now show.
No E3, no Gamescom - no highlights? Not like that, the creators of the event format “Find Your Next Game” probably thought and without further ado set up an E3 alternative that can also be used as a test run for the new Gamescom formats can be understood, because there too, Webedia, as a media partner of the Cologne games fair, sends news, interviews and background reports directly to the players at home.
Find Your Next Game: Successful premiere
The new format “Find Your Next Game” has exceeded all expectations, concludes Webedia in view of the number of hits from fans. With more than 4,8 million views of the online articles and videos on YouTube and a total of over 36 million sessions, the content debut was more successful than the traditional E3 reporting from the previous year, according to the Webedia office in Berlin. The media group registered 3,16 million views on YouTube alone; together with the program in the Twitch streams, around 275.000 hours were watched.
Gamestar's editor-in-chief, Heiko Klinge, is also in a celebratory mood in view of the success: “We could hardly have imagined the premiere of Find Your Next Game better. Both our communities and the game manufacturers were there with enthusiasm from the first to the last day, which is anything but a matter of course in a new event format. "
There is work and commitment behind the project: over 76 hours of live programming on YouTube and Twitch came together. Plus 121 articles about more than 100 games - only in June, mind you. The writers and moderators worked thematically on various games: from small indie titles to triple A games.
How intensively fans have dealt with the content is shown by the length of time they spend on the articles. According to Webedia, it was an average of four minutes, a 40 percent increase over normal day-to-day operations. In addition, there is the reach in social media, which Webedia measures with 10,8 million reached users.
According to Webedia, praise also comes from publishers, such as Kalypsos PR boss Bernd Berheide. "We are very proud to have been part of FYNG and we would like to congratulate the Webedia team and respect them for the great planning and implementation."
How big the challenge must have been to get the event off the ground is made clear by a comment from Leya Jankowski, who is responsible for the “Mein-MMO” brand: “Exclusive stories, game presentations, videos, podcasts every day for a month and live programming, plus postponements of announcements that shook our plans upside down. " She is proud of the team's performance and is happy about the positive feedback from the community. “The diversity of the program through our three brands is particularly emphasized and also that small games received attention as if they belonged to the really big ones,” says the brand manager.
The new online format was well received by the fans. The makers now know what works when physical trade fair events break away in a pandemic emergency and creativity is required in the games editorial team. And they also know that the need for information and entertainment is high among fans. In the Corona year, many organizers feared that users could be bored with an oversupply of online events. The opposite seems to be the case: millions of times gamers have tuned in, watched videos or read articles that have been prepared by the editors of Gamestar, Gamepro or the Mein-MMO web portal.
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