There are many brave women who have taken risks, set new rules and paved the way for future generations. Barbie's Inspiring Women line pays tribute to these women: one of them is now the famous and successful primatologist Dr. Jane Goodall.
In her honor, Mattel is launching a doll based on her. In partnership with the Jane Goodall Institute (JGI), the brand is also introducing four new career dolls: The Barbie Sustainability Team consists of a Sustainability Officer, a Conservation Researcher, a Renewable Energy Engineer and an Environmental Activist. The Inspiring Women doll and the new Career range of dolls are certified carbon neutral2 and made from Ocean Bound Plastic (OBC)1.
An inspirational woman: Jane Goodall
"We're proud to introduce our first sustainable Barbie Inspiring Women and Barbie Team Sustainability dolls, building our shared commitment to a more sustainable future," said Lisa McKnight, executive vice president and global head of Barbie and Dolls, Mattel. “Children need more role models like Dr. Jane Goodall, because the idea that they can be anything is just the beginning - seeing it makes all the difference. We hope that this collection, and a tribute to a pioneering pioneer of women in science and conservation, inspires children to learn more about green jobs and protecting the planet, and encourages them to act out sustainable stories with their dolls.”
Just in time for World Chimpanzee Day on July 14th, Barbie is proud to welcome renowned ethologist and conservationist Dr. Honoring Jane Goodall, DBE, Founder of JGI and UN Messenger of Peace. Mattel celebrates her pioneering research and heroic achievements as a humanist, scientist and activist with a Barbie based on her. The launch coincides with the 62nd anniversary of Dr. Jane Goodall's first trip into the forest of Gombe Stream National Park in Tanzania.
As Inspiring Women, Dr. Jane Goodall in a list of incredible heroines of her time. These include Ida B. Wells, Dr. Maya Angelou, Billie Jean King and Eleanor Roosevelt.
“All my professional life I have wanted to help inspire children to be curious and explore the world around them - just like I did when I first traveled to Tanzania 62 years ago. I'm really excited to be working with Barbie and encouraging young children to learn from the world around them and to feel like they can make a difference," says Dr. Jane Goodall. "Through this partnership, I hope to inspire the next generation of environmentalists to join me in protecting our planet and reminding them that they can be anything, anywhere - in the field, in the lab, and at the table."
The new Barbie career dolls 2022
In partnership with the JGI, Barbie also introduces the Barbie Team Sustainability, whose members work in different ways to protect the planet and promote sustainability. This series is designed to encourage children to act out their sustainability-related stories and learn about professions they may not be familiar with.
To commemorate the historical achievements of Dr. In honor of Jane Goodall, Barbie is embarking on a global partnership with JGI. The brand uses its global Roots & Shoots program for youth to engage children of all ages about the environment and educate them about its social and environmental impact. In partnership with JGI's Roots & Shoots program, Barbie is launching a global competition encouraging children to discover the small steps that can make big changes, with the theme/hashtag #NaturallyCuriousJane.
The new dolls align with Mattel's corporate goal of making all products and packaging from 2030 percent recycled, recyclable or bio-based plastics by 100. Other sustainable products from Mattel include Barbie Loves the Ocean, the first line of fashion dolls made from Ocean-Bound plastic, Fisher-Price Eco Color Ring Pyramid, and Fisher-Price Baby's first building blocks made from bio-based plastics, UNO 100 percent paper, the first fully recyclable UNO game without cellophane packaging material, as well as the certified CO2-neutral Matchbox Tesla Roadster and MEGA BLOKS Green Town series.
dr Jane Goodall, DBE, Founder of the Jane Goodall Institute and UN Messenger of Peace, is a world-renowned ethologist and activist promoting greater understanding and concern for the natural world every day. dr Goodall is best known for her pioneering studies of wild chimpanzees in Tanzania's Gombe Stream National Park. This research continues to this day and is the longest-running study of wild chimpanzees in the world. dr Goodall is the founder of the Jane Goodall Institute, a global conservation, wildlife, research and youth empowerment organization that includes her global Roots & Shoots program. Jane Goodall has worked extensively on issues of climate change, human rights, biodiversity conservation and animal welfare for decades and remains a central voice in the work for ecological progress. Today, Jane is a global phenomenon, spreading hope and translating it into meaningful positive impact to create a better world for people, other animals, and the planet we all share.
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