The Sandbox: partners with Lionsgate and opens the doors to an entertainment area centered around numerous film franchises. Lionsgate is the first major film and TV studio to have its own virtual "land" in The Sandbox - "Action City" kicks off with Hellboy (2019) and other popular action films.
The Sandbox, a leading decentralized virtual gaming world and subsidiary of Animoca Brands, has entered into a strategic partnership with media company Lionsgate and its partner Millenium Media.
"Action City" in the Metaverse
The collaboration will create "Action City," a special "land" that will serve as an exciting entertainment destination featuring voxelized characters and items inspired by popular action films from Lionsgate and Millennium Media. Lionsgate is the first major film and TV studio to be represented in The Sandbox. Another "country" is also planned for the future, which will draw on the studio's extensive horror catalogue.
Lionsgate's "land" will feature film-themed experiences for players to interact with. This creates a new way for fans to get involved. "Action City" starts with film franchises like Rambo, The Expendables and Hellboy. All Lionsgate and Millennium content in Action City follows the concept of the sandbox team, which allows players to create their own experiences using both original and well-known characters and worlds. Voxel items are more than just visual props - they have real uses as players can equip them on their avatars or use the items in their own experiences.
"We can't wait to open the gates to our Lionsgate land in the sandbox metaverse for fans around the world to experience our film IP in a way that goes beyond what's possible in the physical world." , said Jenefer Brown, Executive Vice President and Head of Global Live, Interactive & Location Based Entertainment at Lionsgate. "We are excited about the new opportunities that the strategic partnership with The Sandbox offers our community."
“Our vision for The Sandbox has always been to bring thousands of vibrant worlds to life where players can create their own original adventures alongside licensed content from their favorite movies, TV series, anime, and other entertainment media,” said Sebastien Borget, COO and co-founder of The Sandbox. “A partner like Lionsgate—a company with 129 Oscar nominations and an extensive catalog of popular action and horror films—increases our open metaverse immensely.”
Part amusement park, part virtual lot, The Sandbox embodies the idea of the metaverse as a continuous, shared digital space where different worlds and heroes collide to create a magical experience. The inclusion of the Lionsgate IPs will increase diversity and entertainment value for users and creators in The Sandbox.
The new teaser video gives a foretaste of the Hellboy experience:
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