The Cyberpunk 2077 board game crowdfunding campaign, Cyberpunk 2077: Gangs of Night City - The Board Game, continues to draw criticism. More than a third of the supporters apparently struggle with the investment. The main reason is the shipping costs for the game, which are perceived as intransparent and clearly excessive.
Oh, CMON – funding the Cyberpunk 2077 board game on Kickstarter could turn out to be a bit of a disaster for the miniature game-focused publisher. Although the campaign has long been financed and has significantly exceeded the targeted goal, CMON has not generated as little money as with the Cyberpunk 2077 campaign for a long time.
Cyberpunk 2077 Board Soiel: When is 'FOMO' Coming?
Just put miniatures in - the players will buy it: crowdfunding on Kickstarter doesn't seem to be that easy anymore. CMON is currently experiencing this firsthand, because the Cyberpunk 2077: Gangs of Night City – The Board Game project is running quite slowly compared to previous campaigns.
The fact that it works at all is due to the advanced course of the campaign, not least because of the modest target amount of around 95.000 euros. If the campaign had been expanded to the dimensions of a Marvel zombie, CMON would now have to hope for the final sprint. For the Marvel campaign, the goal was half a million US dollars – if the miniature board game about the undead and superheroes still went through the roof, Cyberpunk 2077: Gangs of Night City is probably happy about every single “backer”. There are over 4.700 of them, but more than a third of the supporters have only booked the minimum pledge in order to be able to follow the course of the campaign and postpone their decision.
Criticism continues to be raised above all about the high shipping costs – depending on the region, they are up to 158 US dollars. In addition to possible taxes and the costs for the board game itself. CMON has now provided a surcharge there too: With two paid extensions, the publisher has screwed the price up to 210 US dollars. There is then the expansion "Families and Outcasts" with new figures, cards, tokens and two stories. "Gang Wars" for $45 adds three more gangs to the Cyberpunk 2077 board game. And: This expansion is exclusively available as part of the Kickstarter campaign, so it will probably not make it into regular stores. Why? CMON knows the business and knows how to leverage FOMO - the fear of missing out. The publisher is apparently also speculating about other supporters who will decide in the remaining week due to the exclusive content - there are also numerous miniatures as exclusive Kickstarter content.
As is so often the case, CMON operates the fear of missing out strategy with a crowbar. A complete board game experience is therefore only possible if you decide early on in the context of the campaign - and in this case if you accept the enormous shipping costs. Many fans therefore rely on the strategy of putting a US dollar into the project in order to decide after calculating the actual costs whether to take the Kickstarter project with them or not.
CMON itself doesn't seem to take the fans' criticism to heart. Content updates are posted regularly, but no comment is made on the high shipping costs. Fans have now pinned almost 5.000 comments under the campaign.
Other current crowdfunding projects show that there is obviously another way: with the second edition of Company of Heroes – Board Game, Bad Crow Games is once again bringing a game package weighing several kilograms to the fans. The shipping costs included? $110 maximum for shipping to more remote regions of the world. A range for the costs is also not given, they have apparently already been calculated.
The Cyberpunk 2077: Gangs of Night City Kickstarter campaign runs until July 7th. The board game is based on the now successful video game by CR Projekt Red.
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Last updated on 2.12.2022/XNUMX/XNUMX / Affiliate Links / Images from the Amazon Product Advertising API. * = Affiliate links. Images from Amazon PA API