The Cyberpunk 2077 board game crowdfunding campaign, Cyberpunk 2077: Gangs of Night City - The Board Game, continues to draw criticism. More than a third of the supporters apparently struggle with the investment. The main reason is the shipping costs for the game, which are perceived as intransparent and clearly excessive.
Oh, CMON – die Finanzierung des Brettspiels zu Cyberpunk 2077 auf Kickstarter könnte sich für den Verlag mit dem Fokus auf Miniaturenspiele zu einem kleinen Desaster entpuppen. Zwar ist die Kampagne längst finanziert und dabei auch deutlich über das angepeilte Ziel hinausgeschossen, so wenig Geld wie mit der Cyberpunk 2077-Kampagne hat CMON aber lange nicht mehr generiert.
Cyberpunk 2077 board game: when is FOMO coming?
Einfach Miniaturen rein – die Spieler werden es schon kaufen: so einfach scheint es mit den Crowdfundings auf Kickstarter nicht mehr zu laufen. Das muss derzeit CMON am eigenen Leib erfahren, denn das Projekt Cyberpunk 2077: Gangs of Night City – The Board Game läuft im Vergleich zur vormaligen Kampagnen ziemlich schleppend.
The fact that it works at all is due to the advanced course of the campaign, not least because of the modest target amount of around 95.000 euros. If the campaign had been expanded to the dimensions of a Marvel zombie, CMON would now have to hope for the final sprint. For the Marvel campaign, the goal was half a million US dollars - if the miniature board game about the undead and superheroes still went through the roof, Cyberpunk 2077: Gangs of Night City is probably happy about every single "backer". There are over 4.700 of them, but more than a third of the supporters have only booked the minimum pledge in order to be able to follow the course of the campaign and postpone their decision.
Criticism continues to be raised above all about the high shipping costs – depending on the region, they are up to 158 US dollars. In addition to possible taxes and the costs for the board game itself. CMON has now provided a surcharge there too: With two paid extensions, the publisher has screwed the price up to 210 US dollars. There is then the "Families and Outcasts" expansion with new figures, cards, tokens and two stories. "Gang Wars" for 45 US dollars expands the board game of Cyberpunk 2077 by three more gangs. And: This expansion is exclusively available as part of the Kickstarter campaign, so it will probably not make it into regular stores. Why? CMON knows the business and knows how to leverage FOMO - the fear of missing out. The publisher is apparently also speculating about other supporters who will decide in the remaining week due to the exclusive content - there are also numerous miniatures as exclusive Kickstarter content.
As is so often the case, CMON pursues the fear of missing out strategy with a crowbar. A complete board game experience is therefore only possible if you decide early on in the campaign - and in this case by accepting the enormous shipping costs. Many fans therefore rely on the strategy of putting one US dollar into the project in order to decide at the end whether to do so after calculating the actual costs Kickstarter-takes the project with you or not.
CMON itself doesn't seem to take the fans' criticism to heart. Content updates are posted regularly, but no comment is made on the high shipping costs. Fans have now pinned almost 5.000 comments under the campaign.
Other current crowdfunding projects show that there is obviously another way: with the second edition of Company of Heroes – Board Game, Bad Crow Games is once again bringing a game package weighing several kilograms to the fans. The shipping costs included? $110 maximum for shipping to more remote regions of the world. A range for the costs is also not given, they have apparently already been calculated.
In Cyberpunk 2077: Gangs of Night City Kickstarter campaign runs until July 7th. The board game is based on the now successful video game by CR Projekt Red.
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