Asmodee bought the US retail chain Miniature Market sometime in 2021. This emerges from the presentation as part of the negotiations between the Embracer Group and Asmodee out. Boardgamegeek first reported.
Secretly had Asmodee apparently completed the deal to purchase Miniature Market. The board game manufacturer did not communicate the transaction openly. The company affiliation can be seen in a video, as well as the year of the acquisition: 2021. The board game website Boardgamegeek had previously reported on it.
Connection to the customer
After buying the French dealer Philibert last year, Asmodee has obviously put out feelers to the United States in 2021. There they had bought the US retailer Miniature Market, as the presentation video shows. There, Asmodee arranges the retailers in the “Interactive” section. According to the presentation, the aim of this division is to reach new target groups and build communities, but also to map customer trends.
There is not much information about the deal between Asmodee and Miniature Market. The actions are ultimately aimed at optimizing profit targets, as CEO Stéphane Carville also indicated in his remarks on the development of the global sales network. Accordingly, Asmodee is working closely with the acquired companies to increase their sales, from which the Asmodee Group also benefits.
Miniature Market is a retail store located in St. Louis, Missouri, with another location in Cave Springs. The number of employees is - depending on the source - between around 40 and 60. The annual turnover is between five and twelve million US dollars. In addition to its brick-and-mortar store, Miniature Market primarily operates online stores with deliveries throughout the United States. The store's portfolio includes board games, Role playing and miniatures including accessories.
With the acquisition of Miniature Market Asmodee the feelers directly into the retail sector - in one of the world markets for board games.
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