The marketing expert Birthe Hestermann takes over the management of the advertising department at Asmodee Germany. The focus should be on data-driven and digital marketing. The aim is to increase awareness and expand new product ranges.
At the start of the year Asmodee Germany can gain a new marketing manager. Since the beginning of January, Birthe Hestermann has been leading the 15-person marketing team of the Essen-based board game expert as Head of Marketing. The publisher announces this.
Asmodee: targeting children's games
With her many years of expertise and leadership experience, Hestermann will further develop Asmodee's marketing activities for the constantly growing portfolio and develop strategies for new core areas in the coming years.
Personal details: Birthe Hestermann has been working in marketing for over 20 years, including at Amazon and the Handelsblatt Media Group. With her expertise in online and dialogue marketing, she stands for data-driven marketing. With this experience, the 39-year-old from Düsseldorf is, according to Asmodee, a "great gain" for "breaking new ground and promoting important product ranges and titles in a targeted manner in the mass market and secondary markets in the coming years".
“I am very happy to now be part of the Asmodee family and to continue writing the success story together with my team. In addition to building awareness as a board game expert, I will also focus on positioning our strong and growing range of children's games," says Hestermann. "I'm sure that the mixture of the team's extensive industry knowledge and the international network of the Asmodee Group will enable us to achieve a lot together."
Asmodee Germany's managing director, Udo Fischer, is also very happy to welcome Birthe Hestermann Asmodee in the management team: “With Birthe, our company family has gained an extremely competent manager who has the necessary marketing know-how to make the great titles in our range known on all channels. We have big plans for the coming years, both for our existing partners and titles as well as in new areas, such as children's games. I am convinced that with Birthe as marketing manager and the team we are positioned to achieve our goals. I’m really looking forward to working together and continuing our shared success story for Asmodee.”
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Le Scorpion Masqué, Zombie Kidz Evolution, children's game,... * |
25,99 EUR |
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