Asmodee turns the warm months into a summer of games: With an advertising campaign and targeted social media marketing, the Essen-based publisher wants to encourage family gamers in particular to play parlor games – and also to buy them.
During the summer holidays Asmodee starts a Germany-wide advertising campaign with retail, online advertising and social media activities. Under the motto "Go out and play", the Essen distributor is advertising six "outstanding games" for the summer, the publisher reports.
Game advertising in stores and online
Loading this summer Asmodee Germany invites you to play and launches the wide-reaching “Go out and play” campaign. During the summer holidays, the Essen-based board game publisher uses a marketing mix to put a special focus on games that “let families and friends enjoy the hot time together”.
With strong activations on social media and online advertising, the aim is to increase awareness of the six games featured in the campaign, including retailers. Asmodee has selected the following summer highlights from its portfolio: Top Ten, Dobble Waterproof, Just One, Get Packing, Velomino and Werewolves from Mirkwood.
As part of the large-scale campaign Asmodee From June 27th to August 7th, there will be continuous advertising on all channels for the six summer games - then with specially created graphics and slogans to set a highlight for each game and encourage people to play and buy. In addition to its own channels and paid media, Asmodee also invites retailers to join the campaign and use it for their channels. The Essen sales department would like to support retailers throughout Germany by selling the right games during the holiday season.
In addition to the actions on external channels Asmodee additionally the website www.asmodee.de on which the campaign and the games will also be presented from Friday, June 24th.
| Preview | Product | Rating | Price | |
|---|---|---|---|---|
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Zygomatic Asmodee Dobble Waterproof | Family game | Card game...* | 16,50 EUR |
* = Affiliate link/advertisementAs an Amazon Associate, we earn money from qualifying purchases. If you make a purchase through one of the links, we receive a portion of the purchase price as commission. This doesn't cost you anything extra, but it helps support our website. Last updated on September 20.07.2025, XNUMX / Affiliate links / Images from the Amazon Product Advertising API. Images from Amazon PA API.
