Board Game Arena belongs to the Asmodee family. In other words: The publisher with the German headquarters in Essen has bought the games platform. Die had long ago Asmodee-Group with its subsidiary Asmodee Digital has not only set foot in the door of digital board games, but has long since entered the space. With the acquisition of the Board Game Arena, the aim is to “drive innovations worldwide”. This should please fans and platform founders alike, among other things because the “Arena” will now receive significantly more attention.
Playing board games digitally together is the basic idea behind the Board Game Arena platform, which is now part of the Asmodee Group. In 2020, Grégory Isabelli and Emmanuel Colin created the online offering, which has since developed into the market leader in the segment. Instead of 3D graphics including physical effects, such as those found in the tabletop simulator, the Board Game Arena relies on a simpler look, more in the 2D area.
Faster access to Asmodee titles
Much does not change with the acquisition: As Asmodee Germany reports, the Board Game Arena will remain as an independent unit. Both pricing and stock selection are in the hands of the founders. With the acquisition of the platform, there will be more than just Asmodee board games there in the future.
Nevertheless: One reason for the move is likely to be able to bring the publisher's own game titles to the digital platform more quickly. According to the publisher, the "release of the successful Asmodee titles that players have been waiting for" will be accelerated on Board Game Arena.
The gaming platform includes more than 250 official online implementations of games, supported in 40 languages. The Board Game Arena has more than five million members worldwide. Even before the acquisition, board games were from Asmodee and sales partners: The constantly updated offering includes titles such as Carcassonne by Hans im Glück, Jaipur by Space Cowboys or 7 Wonders by Repos.
Asmodee is also enjoying success in the digital sector with its classics: According to the publisher, 7 Wonders has been played over four million times since the adaptation was published in 2018.
The “Arena” has grown continuously since it was founded. In 2020, the platform – analogous to the growth in sales, among other things Ravensburger, Kosmos, Hasbro or Asmodee – recorded a growth of 600 percent. For the Asmodee Group, a "clear sign of enthusiasm for board games, whether in the family circle or at a distance".
In order to expand its market position and advance development, the management of the Board Game Arena decided Asmodee to connect, explains the publisher. Both companies have known each other for a long time and this step enables Asmodee to accelerate the availability of its important titles on the platform.
Founder duo Grégory Isabelli and Emmanuel Colin comment: “Working with Asmodee allows us to continue our massive growth, with a partner who shares our love and passion for board games. For us, Asmodee fulfills a “sine qua non” criterion: that BGA always belongs to absolute board game fans whose core business is board games.”
Asmodee's strategy also revolves around a central idea: "Our growth is based on one core idea: to offer the best gaming experiences and to bring our titles to the largest possible audience," says Thomas Koegler, Head of Strategy at Asmodee. A platform that allows gamers from all over the world to meet and play their favorite games together or discover new titles is a "perfect match for our impressive portfolio of board games".
The look already goes into the future. In the next few weeks, Skull and Splendor will be made available on the platform. However, this is only a first step, as Asmodee says. The two games will be "the first in a long line of Asmodee games to be released on the platform."
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