Asmodee turns the warm months into a summer of games: With an advertising campaign and targeted social media marketing, the Essen-based publisher wants to encourage family gamers in particular to play parlor games – and also to buy them.
Während der Sommerferien startet Asmodee eine deutschlandweite Werbekampagne mit dem Handel, online Werbung und Social-Media-Aktivitäten. Unter dem Motto „Geht raus und spielt“ bewirbt der Essener Vertrieb sechs „herausragende Spiele“ für den Sommer, teilt der Verlag mit.
Game advertising in stores and online
Loading this summer Asmodee Germany invites you to play and launches the wide-reaching “Go out and play” campaign. During the summer holidays, the Essen-based board game publisher uses a marketing mix to put a special focus on games that “let families and friends enjoy the hot time together”.
With strong activations on social media and online advertising, the aim is to increase awareness of the six games featured in the campaign, including retailers. Asmodee has selected the following summer highlights from its portfolio: Top Ten, Dobble Waterproof, Just One, Get Packing, Velomino and Werewolves from Mirkwood.
As part of the large-scale campaign, Asmodee will run continuous advertising across all channels for the six summer games from June 27th to August 7th - then with specially created graphics and slogans to highlight each game and get people to play and buy to animate. In addition to its own channels and paid media, Asmodee also invites retailers to join the campaign and use it for their channels. In this way, the Essen distribution company would like to support retailers throughout Germany in selling the right games during the holiday season.
In addition to the actions on external channels Asmodee additionally the website www.asmodee.de on which the campaign and the games will also be presented from Friday, June 24th.
| Preview | Product | Rating | Price | |
|---|---|---|---|---|
|
Asmodee | Zygomatic | Double Waterproof | family game |... * |
17,85 EUR |
Buy |
* = affiliate link. If you purchase via one of the links, we receive a portion of the purchase price as a commission. There are no additional costs for you, but you can support our portal by doing so. Last updated on September 23.09.2023, XNUMX / Affiliate links / Images from the Amazon Product Advertising API. Images from Amazon PA API.
