Asmodee bought the US retail chain Miniature Market at some point in 2021. This emerges from the presentation during the negotiations between Embracer Group and Asmodee. Boardgamegeek first reported.
Asmodee had secretly closed the deal to buy Miniature Market. The board game manufacturer had not communicated the transaction openly. The company affiliation can be seen in a video, as well as the year of the acquisition: 2021. The board game website Boardgamegeek had previously reported on it.
Connection to the customer
After purchasing the French retailer Philibert last year, Asmodee has obviously also put out feelers to the United States in 2021. The US retailer Miniature Market was bought there, as can be seen from the presentation video. Arrange there Asmodee the retailers in the “Interactive” area. According to the presentation, the aim of this division is to reach new target groups and build communities, but also to reflect customer trends.
There is not much information about the deal between Asmodee and Miniature Market. The actions are ultimately aimed at optimizing profit targets, as CEO Stéphane Carville indicated in comments on the development of the global sales network. Accordingly, Asmodee is working closely with the acquired companies to increase their sales, including the Asmodeegroup benefits.
Miniature Market is a retail store located in St. Louis, Missouri, with another location in Cave Springs. The number of employees is - depending on the source - between around 40 and 60. The annual turnover is between five and twelve million US dollars. In addition to its brick-and-mortar store, Miniature Market primarily operates online stores with deliveries throughout the United States. The store's portfolio includes board games, Roleplaying games and miniatures including accessories.
With the acquisition of Miniature Market, Asmodee is stretching its feelers directly into the retail sector - in one of the world markets for parlor games.
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