Asmodee is releasing some new board games around SPIEL'21 - but the Essen-based publisher is not taking part in the trade fair itself this year. So that players can still try out the new features, Asmodee is launching the “Back in the GAME… in your city” campaign. You can then browse through the publisher’s portfolio in various game stores.
They are sophisticated Asmodee yes: SPIEL'21 in Essen is being avoided this year - at least understandable reasons. However, the publisher does not want to do without the appropriate marketing for the International Match Days in the Gruga Hall entirely - and is therefore starting a campaign to fish out those fans who also do not make the journey to Essen. Asmodee brings exclusive board games to stationary retailers in 61 cities in Germany and Austria for the games fair. "Anyone who doesn't want to go to SPIEL in Essen can browse directly in the store," the publisher invites.
Play Asmodee novelties in the store
The world's largest board game trade fair will finally open its doors again in Essen from October 14th - and in over 60 cities in Germany and Austria. Because not every board game fan can or wants to make the trip to the trade fair Asmodee again the opportunity to discover and buy exclusive trade fair innovations on your own doorstep. With the campaign “Back in the SPIEL... in your city”, the Essen board game expert is bringing many new products to stationary retailers from October 14th to 17th and enabling players to experience their trade fair feeling on site.
As part of the campaign, around ten exclusive trade fair innovations will be tested and purchased. These include highlights such as the expansion A New Beginning for Paleo, the Kennerspiel des Jahres 2021, the special card game Fort or the brand new family game from the 7 Wonders series 7 Wonders Architects. With special goodies that would otherwise only have been available at the trade fair, there is even more of a trade fair feeling on site.
Information about the games and participating stores can be found on the website www.asmodee.de. The shops are spread across the whole of Germany (plus Austria). Of course, with AllGames4You, Spielbasis Ruhr and White Rabbit, locations directly in Essen are also included. So if you don't want to venture into the Gruga Hall, but at least want to see what's going on in the gaming capital from the outside, you can combine the excursion with a visit to one of the local shops. Otherwise, the locations on the map run from north to south and east to west like a red thread: from Berlin to Dortmund and Bremen to Munich there are many cities represented.
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