Playmobil today announced a new worldwide licensing partnership with WWE, marking another milestone in the strategic development of the brand.
From July 2026, Playmobil figures of WWE superstars such as Roman Reigns, Cody Rhodes, Rhea Ripley and Hall of Famer Hulk Hogan will be available – bringing the excitement, drama and stories of WWE directly into the hands of children, families and collectors worldwide.
At the Nuremberg Toy Fair 2025, Playmobil presented its new brand positioning, focusing on reaching new target groups and forging significant collaborations with globally relevant entertainment franchises. Partnerships with Mattel, including the adaptation of the successful "Monster High" and "Barbie" lines, were already announced earlier this year.
The collaboration with WWE is now the next step in this strategy and opens the Playmobil universe to one of the most passionate and diverse fan communities worldwide.
For over 40 years, WWE has been a global pop culture phenomenon, captivating millions through its blend of athleticism, entertainment, and storytelling. With an unparalleled social media presence and one of the most dedicated fan bases worldwide, WWE stars embody energy, passion, and emotional narratives. Playmobil translates these values into collectible figures and creative stories, bridging the gap between play, fandom, and cultural heritage.
“Playmobil stands for creativity and imagination. With our collaboration with WWE, we are bringing together two worlds that inspire millions of people: the imaginative storytelling of our brand and the impressive characters of WWE. This partnership is another step on our path to firmly anchoring Playmobil in pop culture,” emphasizes Bahri Kurter, CEO of Playmobil.
The first Playmobil WWE products will be available in North America, Europe and other international markets from July 2026.
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